In a market where there are so many people offering the same services that you do, video marketing can help you stand out from your competitors, convey your message and help build your brand. I know that the concept of video marketing can be intimidating at times, but tools like Vimeo, Viddler, YouTube and even digital cameras and video phones are great for marketing your brand or service without having to incur the expense of high tech or expensive gadgets.
As with all campaigns, when starting your video marketing campaign, you need to set the goals you wish to attain. Here are a few ideas on how you can use online video for the promotion of your brand.
1- Adding a welcome video to your website. You can connect with your site visitors at the very moment they land on your website. Be sure that your message is brief (under three minutes, you don't want to bore them), has a call to action and highlights what you are all about. It is always a nice thing to go to a site and see the face of the person behind the business, as it helps establish trust and a connection.
2- Start video blogging (vlogging). Adding a video blog post is a great way to spice up your blog. For the person who blogs regularly, adding an occasional video post helps add a new dimension to your blog and gives your readers something different to look forward to.
3-Put together a video-tips series and post wherever you share videos. By posting video tips on your preferred video sharing sites, you help present yourself as an expert and leader in your niche. When your viewers are in the market for services and products that you offer, you will definitely be the first one they think of.
4- Create video tutorials. You can make some simple, yet powerful training videos that you think may enlighten or be of interest to the people in your community and audience. I use Jing Pro, ScreenFlow and Camtasia for Mac to create video on Twitter, Facebook, YouTube and LinkedIn that my clients have found useful and interesting.
5- Post client video testimonials on your website. Don't be shy or too modest! Toot your own horn. Your clients loved the job you did and are willing to let you share that on your website, go right ahead. Video testimonial are very powerful and compelling and go way beyond text in cementing your visitors belief that you are competent in what you do.
Don't get caught up in your fear that your looks aren't for cameras or people will find you boring or unappealing, just grab your camera or open up your screen-sharing software and DO IT.
Have you used video to promote your business and found that it was a strategy that your business benefited from? Is so, I'd love to hear all about it in the comments section!
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