As a handful of high-speed growth of Chinese enterprises
Suning Has become "Hurun" one of the largest fortune will. On November 20 last year, Zhang Jindong, chairman board in Suning "Hurun strong list" after only one month, which he was elected vice chairman of the Tenth National Federation of Industry.
This bustling city of Nanjing Xin Jie Kou business center, radius than one square kilometer area, together with Suning, the five-star, three major electrical retail giant Gome, the competition between them an everyday occurrence.
Xinjiekou particular significance for Suning unusual, because it is Suning's "headquarters." At No. 68, Huaihai Road, Xin Jie Kou Suning Appliance building, is a 18-story building. 1999 is here, the first time Zhang Jindong, from a single product (
Air conditioning ) Operation to the integrated management of comprehensive electric restructuring. Suning's headquarters here or from around the right side of it can reach into the upstairs office area, including Zhang Jindong, chairman, president, Sun executives, including the people in this office.
History of the development Suning Zhang Jindong all began talking about 27 years old. December 26, 1990, in Nanjing Ninghai there a way to air-conditioned shops, this shop is only 200 square meters was the first domestic
Home Appliances Product specialization, the owner of this store is just quit working state-owned enterprises Zhang Jindong, that year he was 27 years old.
1993 summer, the eight state-owned Nanjing Suning in air-conditioned shopping malls loggerheads stood out war, then air conditioning sales 300 million yuan. Since 1994, annual sales of 560 million yuan Suning to get on the national air-conditioning sales boss's job is stable, and the results remain still. 1996, Yangzhou officially listed Suning, Suning Appliance for the first time out of Nanjing, the first time in the industry began a professional electrical chain attempt.
1999 12 months, starting from the air-conditioned shops Suning integrated appliance vendors to transition, and 18 in Nanjing Xinjiekou layer self Suning Appliance building, which was China's largest single-store business integrated electrical retail Shopping Centre. Jul. 21, 2004, Suning Appliance Chain Group Co., Ltd. in Shenzhen Stock Exchange trading, as in the mainland stock market IPO, the first home appliance chain shares.
2005, the Suning has appliance chain Gome and said, "Two Soviet hegemony." Since 2005, home appliance chain industry competition, the layout of the country after the completion of provincial cities, Suning and the National United States are entered as two, three cities in the battle. As of now, Suning has more than 600 chain stores of thousands of employees. Su Ning was able to develop so quickly, the business philosophy and corporate culture plays a very important role in. Service is the largest magic
Listing of the company, effective procedures should be subject to external supervision of its management has become more standardized, and long-term development of enterprise capital. Meanwhile, Suning's brand recognition and reputation have been greatly enhance. Suning after these have laid a solid foundation of development. And Zhang Jindong, then said: "The market success is only the beginning."
Suning With the rapid development of personal wealth Zhang Jindong, the rapid growth: in the "Rich List" on the ranking from 60th in 2005 to No. 20 in 2006, to 9 in 2007 bit; wealth is followed by a 22 billion yuan, 6.5 billion, 38000000000 yuan. Reluctant to talk about his personal wealth, but he has his own view of wealth: "wealth on the one hand means that responsibility; on the other hand is a sign of enterprise value. Businesses to continue to grow and create wealth for society will be more. For us, how well the enterprise is the basic problem. "
In fierce competition with their peers, Suning see themselves in a free hand in the end be able to run fast. This speed is not a simple continuation of extensive management ideas, details of the service as a core competency to be included in Suning "constitutional framework."
(ArticlesBase SC #4655586)